“There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days.” ~ Eric Schmidt, former CEO of Google

The extent to which data drives our world is increasing. In 2018, IDC estimated the annual size of the global datasphere – the amount of new data created, captured, and copied – at around 33 zettabytes (ZB). At the time, International Data Corporation (IDC) predicted that the number would grow to 175 ZB by 2025. (For reference, a zettabyte is 270 bytes, or roughly one trillion gigabytes.) The IDC’s methodology incorporated estimates for data related to non-entertainment imaging (medical imaging, security footage, etc.) as well as entertainment, productivity, and voice data.

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The expanding datasphere is the result of an acceleration in disparate trends – from remote work to adoption of IoT devices to machine learning to AI research and implementation. It is also rooted in the growing penetration of fast Internet access around the world. Consequently, the global Big Data market – companies that help enterprises manage and use all that data – is expected to experience annualized growth rates o...

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