Part 2

Understand The Rules of The Game: Lead the Herd, Don’t Follow It

What is beautiful? Is there any universal standard? Beauty is indeed in the eye of the beholder, as they say, but this fact implies something else: the common, or average, standard of beauty may deviate significantly from that of any individual. John Maynard Keynes is one of the most influential economists in history. When looking at a 1930s newspaper game that asked contestants to select the six most beautiful women, he had a pretty stark realization about the implications of this game for sto...

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