Game of Chromes: The Next Chapter of Mobility

"When you play the game of thrones [chromes], you win, or you die [go bankrupt]. There is no middle ground." – Cersei Lannister

An intense quote from an intense show, obviously slightly adapted by our team. However, in a commercial sense, it captures the intense competition necessary to succeed in profitably selling automobiles. You can engineer a great vehicle and produce it by the tens or hundreds of thousands, but you also must also ensure consumers will buy it. You...

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