Alaska Air Group Inc. ($ALK), Fortune Favors The Strongest Balance Sheet

Everybody is going to want to fly somewhere soon right? You can feel the strong desire; perhaps the greatest ever simultaneous experience of ‘cabin fever’. So, you should be able to buy anything that takes people around on something with wings and have a heyday, right? Unfortunately, this is incorrect. Investing in one of the most bankruptcy-prone and heavily regulated industries in America is difficult, can be counter-intuitive and is subject to economic and regulatory forces that sometimes make incentives hard to understand or predict. Choosing the right airline, if you want to invest in the industry is very important.

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Source: Seeking Alpha

The uncertain path of the return of pre-COVID levels of demand on both the leisure and business side makes us think it is wise to stick with the strongest name, financially speaking, and also a name with one of the best prospects for above-industry growth. Alaska sticks out to us. They have a regional and domestic focus. The international focus they do have is primarily in North America to leisure destinations. They have added new leisure routes, have a loyal and affluent customer base, one of the best rates of cash-burn in the industry, an industry-leading product quality and mileage program, and they have pulled off some inc...

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