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Beyonce Was Right. Girls Do Run The World—and TikTok Is Their Vessel.

Teenage girls are perhaps the economy’s biggest growth engine. They’ve turned no-name brands into household names, unraveled the popularity of others, saved local economies and even some countries from a downturn by attending concerts, and more. 

But their value often goes unnoticed. 

Their spending habits are important to watch because they can be considered a bellwether for overall consumer health, as young girls often receive money from their parents. When the economy is prosperin...

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