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Alcoholic Beverages: Are We Getting Drier, or Is It Just January?

We are in the midst of "Dry January" – a month in which many (try to) abstain from alcoholic beverages to reset and recover from holiday excesses and/or set off on a road toward a healthier lifestyle. As readers of First to Market know, late 2024 social media mentions of #dryjanuary suggest that this year, climbing on the wagon will become more popular than ever. It's too early to know whether participation this year will be boosted by U.S. Surgeon General Vivek Murthy's recent, widely publici...

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