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Do the Olympics Help Corporate Sponsors Reach the Podium?

“Citius, Altius, Fortius – Communiter” – Motto of the Olympic Games

The Games of the XXXIII Olympiad are approaching, with opening ceremonies scheduled for July 26, 2024. Paris will become only the second city to host the Summer Games three times (having previously hosted in 1900 and 1924). The other is London, which welcomed athletes in 1908, 1948, and 2012. Los Angeles, which hosted in 1932 and 1984, is scheduled to host a third time in 2028.

The formidable athletes of these games are su...

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