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Peloton IPO Offers Growth, Scarcity Value—For Now

- Peloton benefits from expanding health and wellness industry, high sales growth

- Offers unique scalable subscription approach, but faces wall of increasing competition

- Numerous concerns: high product prices; sharply rising costs; material weakness

Peloton Interactive (PTON) shares are likely to be priced tonight, between $26 and $29 each, for a market cap of around $7.5 billion. The “connected fitness” firm is a fast growing and ambitious purveyor of gym equipment—with a twist. After bu...

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