Behind the Promised Manufacturing Revival

“Quality means doing it right when no one is looking” – Henry Ford.

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Behind the Promised Manufacturing Revival

Good morning!

It’s not easy to usher in a so-called golden age of American manufacturing. But fickle policy is surely not the way. 

President Donald Trump has repeatedly said that tariffs are a way to force American companies’ supply chains back home, signaling that the global economy may be headed toward deglobalization. Maybe he hopes that this, in turn, would boost American wages and revive the long dormant manufacturing economy. 

He wants that even if it means that (1) U.S.-made iPhones could cost $3,500 (by one analyst’s estimate), (2) tariffs push the highly awaited Nintendo Switch 2 prices to $605, up from $450, or (3) increase the average monthly auto loan payment to about $603 from $552. 

Companies’ reaction to that? Most of them say that bringing back supply chains could as much as double their costs and they would instead search for a low-tariffs country, according to a new CNBC Supply Chain Survey.

And even Big Tech isn’t spared from this turmoil. Smartphones and other consumer electronics imported to the U.S. from China may still face tariffs, a reversal from what Trump signaled Friday. 

Of course, it makes sense to on-shore America’s chip manufacturing capabilities because it’s important to our national security and helps us maintain an edge in this artificial intelligence global race. And over the past three decades (since smartphones became ubiquitous), the U.S. has only tumbled down the leaderboard. Early on, the U.S. represented 100% of the manufacturing capacity of semiconductors, but now it’s at about 8%. And though we’re increasing our share of the global fab capacity, who knows how much more we may need. 

In order for Big Tech to move more aggressively into manufacturing, they need to be able to rely on stable policy, however, last weekend’s potential policy reversal further indicates that they can’t. So for now, most of them are keeping their head down and trudging along the same goals they pursued before the whole tariffs debacle started. 

Alphabet last week reaffirmed its $75 billion spending plan for the year. Microsoft, too, in recent days has reiterated that it’s staying the course. Meta hasn’t changed its plans to spend $65 billion in AI this year. Nvidia though is an outlier, saying Monday that it has commissioned more than a million square feet of manufacturing space to “build and test AI chips in Arizona and Texas as part of an effort to move a portion of its production to the U.S,” according to a TechCrunch article

One could say the fact that they haven’t boldly changed their plans signals they don’t believe tariffs are here to stay—making it even more unlikely that they move to on-shoring chips manufacturing in a big way. We know tech companies are capable of ramping up spending and growing in an industry at a moment’s notice, especially when they can identify that it’s a multiyear supercycle. We saw it when it seemed like the AI-revolution was here, thanks to ChatGPT’s release in late 2022, which gave FOMO to tech titans and bolstered them to ramp-up capex.

Maybe a potential unveiling of semiconductors-specific tariffs will finally force Big Tech’s Hand. Earnings later this month will shed more light. But for now, they’re mostly unfazed.

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Politics

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DateTimeDescriptionEstimateLast
4/158:30 AMMar Import Price m/m00.4
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4/1610:00 AMApr Homebuilder Sentiment3839
4/164:00 PMFeb Net TIC Flowsn/a-48.82
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