If there is anything the world can rely on, it is that time will pass, children will be born, daughters and sons will see the world differently from mothers and fathers, and new generations will supersede previous ones every twenty years or so.

Concurrently with the rise of industrial-scale P.R. and advertising, the last seven generations of people born in the U.S. and the rest of the world have been given thematic identifiers, the better to denote them for purposes of understanding them and, let’s be honest, sell to them. There was the Greatest Generation, born with the 20th century (and through the 1920s), the Silent Generation, born just before the Depression and through the end of WWII, the Baby Boomers, born from after WWII through the introduction of the birth-control pill in 1964, Generation X, running from the following year through 1980, Generation Y or The Millennials – a moniker that identifies people born from 1981 through 1996, the post-Millennials or Generation Z (or Zoomers), born between 1997 and 2014, and finally Generation Beta, being conceived and born as we speak.

Today we will concern ourselves with the millennials, who, while the eldest of them may be waiting for grandchildren, are, as a demographic unit, just coming into their own, socially and e...

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