While the U.S. stock market gyrates minute by minute over every trade tweet by President Donald Trump, so far in its short life one new midcap seems immune to the market’s anxiety: Beyond Meat (ticker: BYND).

It appears that not just vegetarians like the offerings of BYND, where trading has been active since the company’s initial public offering on May 2 at $25 per share. The stock has quickly nearly quadrupled this month and recently fetched $98.59 per share. With roughly 60 million shares outstanding, this maker of plant-based “meat” products sports a market valuation of nearly $6 billion on total sales of $88 million last year. You could say the stock is sizzling.

BYND is a unique asset among publicly traded companies and there is scarcity value in play here, which should be considered. After such a rise, what’s an investor to do?

At first blush, Beyond Meat shares seem richly priced given what is known about American food trends and the searing competition you can expect this company will face. The shares trade at more 23 times the next 12 months estimated sales of $260 million, compared to $88 million in 2018. Traditional food producers sell at two times. BYND isn’t profitable, nor does it look to produce profits in the near term. A lot of investments n...

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